Users spend seven times more time in mobile apps than they do in mobile browsers. Mobile apps are naturally more engaging than other experiences, which helps brands deepen customer engagement. Plus, it’s more likely that your target audience downloaded your app in the first place, which means you have more opportunities to engage with the right people at the right time. Customers can engage with your brand in a variety of ways via an app. If you have a product feed, give customers more control with features like favorite products or shopping lists. You can also integrate your app with a review tool, which allows you to collect reviews easily from your most engaged customers.